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Are Skincare and Beauty Practices Creating Low Self Esteem in Teenaged and Young Women?

There is no denying the fact that many young women are faced with low self esteem. For one reason or the next, they don’t believe they are beautiful on the outside. This is a major concern for women throughout the world, as well as their loved ones.

If you or a loved one finds yourself in this position, you need to do your best to realize that there is no reason to have low self esteem. Once you get in touch with your true beauty, it is much easier to increase your self-confidence and feel better about the future.

Here are just a few of the many reasons why so many young women have low self esteem:

  • They don’t believe they are as pretty as their peers
  • Somebody has told them, for no good reason, that they are not pretty
  • They attempt to live up to the skincare and beauty practices that have become so popular in today’s day and age

While all three of these reasons are worth considering in greater depth, we recently took a closer look at skincare industry marketing practices (link). In our overview, we focused on the marketing practices of companies attempting to appeal to females in the 13 to 18 year old range.

Beauty Products

The Problem with Skincare and Beauty Practices

As noted above, the main issue with skincare and beauty practices is this: the companies selling these products will do whatever it takes to make them appealing to the masses. Along the way, as they are trying to increase profits, they lose touch with how their message is impacting their audience.

Females in the 13 to 18 year old age group are impressionable. If they see a girl on a television commercial using a particular beauty product, many will begin to wonder why they don’t look the same way. Subsequently, their self esteem can begin to take a major hit.

Unfortunately, it doesn’t appear that the industry is ready to make a change at any point in the near future. Instead, they are going to continue doing what works as a means of pushing as many products as possible to the public.

Is there a Solution?

The best thing for young women to understand is that no two people are exactly the same. Just because skincare and beauty practices put a strong emphasis on outward appearance doesn’t mean you have to do the same.

If you are a parent of a young woman in this age group, it is essential to let her know that there is no reason to have low self esteem. You want her to be self confident, regardless of what is going on around her.

There is no denying the fact that skincare and beauty practices, with special attention to marketing strategies, can have a negative impact on the self esteem of young women.

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